In the news

The Revolution of Work 3.0

HispanicCMO, United States, May 24, 2012

By: Alex Konanykhin | CEO | TransparentBusiness.com If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are.Some technological changes are more obvious and visible...

The 10 Commandments of a Happy Worker in the Digital Era

HispanicAd, United States, May 15, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. Just as the world turns and is in constant movement, so does the labor sector move, constantly changing thanks to new digital tools. Trends are pointing towards telecommuting: doors are opened as companies have more freedom to choose their employees, who benefit from a more satisfying professional development. Online business management tools like TransparentBusiness.com enable professionals to complete their tasks...

Mobile Marketing Represents the Next Big Challenge For Social Networks — What Plans Do Facebook and Twitter Have?

Bulldogs Reporter's, United States, April 23, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance.In December 2011, 425 million users logged on to Facebook from mobile devices. Nevertheless, the social network created by Mark Zuckerberg didn't earn a cent from advertising from this enormous flood of traffic. While the...

Threats to mobile devices are on the rise

Voxxi, United States, April 8, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. Mobile devices are advancing at a staggering speed towards converting themselves into the digital tools par excellence. We are not talking about simple phones with Internet connection: a tablet or a smartphone can be used to read and edit work documents, to access corporate networks or to make purchases and carry out transactions online. The mobile has become the user’s most important information and resource...

Redesigned Facebook Creates a Challenge For Brands — Marketers Head Back To the Drawing Board as Timeline Becomes Standard

Bulldogs Reporter´s, United States, April 2, 2012

By Alex Konanykhin, The Syndicated News. As of March 30, Facebook's new Timeline is no longer optional. With the new format, users of the social network will find it easier to use when it comes to organizing their information. At the same time, brands will have to reformulate their visibility strategies.Facebook is undergoing the most important transformation of its short and successful career. The new redesign, which from March 30 on will affect all users of the social network, is not a...

Mobile advertising: social media´s next frontier

O'Dwyer's, United States, April 1, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. 

Mobile advertising: the next big challenge for the social networks

HispanicAd, United States, March 26, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have? In December 2011, 425 million users logged on to Facebook from mobile devices. Nevertheless, the social network created by Mark Zuckerberg didn’t earn a cent from advertising from this...

Pinterest: The New Social Platform That's Making a Mark In the Online Market Is Morphing Into a Powerful Marketing Tool

Bulldogs Reporter´s, United States, March 21, 2012

By Silvina Moschini, CEO, Intuic | The Social Media Agency. The Crunchie Award for the Best New Startup of 2011 was won by Pinterest, and with good reason. The new invite-only social network recorded, according to comScore, an increase in traffic of 2,000% between June and November last year.Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a...

When advertising speaks for itself

HispanicCMO, United States, March 14, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive...

When advertising speaks for itself

Hispanic Account Planner, United States, March 14, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive...

When advertising speaks for itself

HispanicAd, United States, March 14, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive...

Online marketing: How to make the most of the new YouTube

Bulldogs Reporter´s, United States, March 14, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. While audiovisual consumption makes up more than half of Internet traffic, its star platform has become more professional and more 'sociable.' What are the main changes and how do they influence the advertising of products and services?The figures of the principal audiovisual platform on the Internet don't stop surprising us. Internet users upload 48 hours of video per minute and, at the same time, consume more than...

Online marketing: How to make the most of the new YouTube

Voxxi, United States, March 13, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. The figures of the principal audiovisual platform on the Internet don’t stop surprising us. Internet users upload 48 hours of video per minute and, at the same time, consume more than three billion videos per day. The medium-term perspectives seem favourable: according to figures from Cisco, video traffic currently represents 51% of online traffic, a figure that could climb to 90% in the next three years.Although...

How to make the most of the new YouTube

Adotas, United States, March 9, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. The figures of the principal audiovisual platform on the internet don’t stop surprising us. Internet users upload 48 hours of video per minute and, at the same time, consume more than 3 billion videos per day. The medium-term perspectives seem favourable: According to figures from Cisco, video traffic currently represents 51 percent of online traffic, a figure that could climb to 90 percent in the next three...

Facebook redesigned: a challenge for brands

Social Media Today, United States, March 9, 2012

By Alex Konanykhin, The Syndicated NewsAs from March 30 the new Timeline will no longer be optional. With the new format, users of the social network will find it easier to use when it comes to organizing their information. At the same time, brands will have to reformulate their visibility strategies.Facebook is undergoing the most important transformation of its short and successful career. The new redesign, which from March 30 will affect all users of the social network, is not a simple...

Censorship on Twitter? The barriers against free expression are raised on the web

Bulldogs Reporter´s, United States, March 7, 2012

By Silvina Moschini, CEO & Founder, Intuic | The Social Media Agency. The storm doesn't seem to have abated these days. Between the Sopa and Pipa debates and the closing of Megaupload, a new problem has arisen. Twitter will block messages considered to be offensive and improper according to the legislation of each country.This doesn't seem to be a good season for those of us who see Internet as an open democratizing technology. First were the precipitated discussions coming out of the...

Mobile marketing strategies: Are consumers way ahead of businesses?

Social Media Today, United States, March 1, 2012

By: Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality. The World Mobile Congress which is taking place from February 27 to March 1 has brought together more than 1400 exhibitors who, during its four...

Mobile marketing strategies: Are consumers way ahead of businesses?

Voxxi, United States, March 1, 2012

By: Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality.The World Mobile Congress which is taking place from February 27 to March 1 has brought together more than 1400 exhibitors who, during its four day...

2012, the year of the mobile internet for advertisers

Voxxi, United States, February 28, 2012

By Silvina Moschini, CEO & Founder Intuic | The Social Media Agency.The number of people who connect to the Internet using their phones is growing at an exponential rate driven by the penetration of smartphones and consumer fever for all kinds of tablets. Technology proposes and the users dispose; moving means carrying the social networks in your pocket and not being disconnected from the world.These trends are solid to say the least in the United States, where mobile phone advertising is...

What You’re Going To Need To Know About Pinterest

Adotas, United States, February 20, 2012

By: Silvina Moschini, CEO & Founder Intuic | The Social Media Agency. Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn’t been adequately satisfied by the web’s most popular social networks.This social network, based on its capacity to share images and content available on the web in a practical and simple way, has...

Clients and Colleagues

Microsoft

Leonardo Ortiz Villacorta | Director of Public Affairs & Communications

CA Technologies

Linette Gomez | Senior Director, Internet Marketing at CA Technologies

Visa

Jurgen Wassmann | Regional Head Emerging Products and Channels, Visa Inc.

CA Technologies

Marcelo Altamura | Regional Marketing Director at CA Technologies, Latin America

Patagon.com

Constancio Larguia | CEO at Weemba - Co -Founder of Patagon.com

DELL

Nicolas Martinez | Director of SMB Networking Products for DELL

AVAYA

Daniel Pieretti | Americas International Business Development Leader at Avaya - was with another company when working with Silvina at Intuic