In the news

Wikipedia, a Major Threat to the Reputation of Businesses and Brands

Pulso Social, Argentina, October 3, 2013

With 400 million unique monthly visits and 3,000 consultations per second, Wikipedia is the world’s leading source of information. The platform has become a staple of the inquiry process for consumers, businesses and students alike.WikiExperts, a Wikipedia visibility and monitoring service, recently released a report delving into the world of Wikipedia in specific relation to the companies of the Fortune 500. The findings: the Wikipedia profiles of 97% of Fortune 500 companies show up within...

Is Miami the next innovation capital?”

Portada, Argentina, September 13, 2013

The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.Can Miami become a sort of “Silicon Valley” with a Latin accent and sun?Or, in other words, can this city and all of South Florida become the permanent home for start-ups able to develop successful and...

Cyberspace Lady

Para Ti, Argentina, August 9, 2013

Life between bytes. Silvina Moschini (40) is one of the few women who is a referent in the Internet world. An Argentinean, she divides her time between Barcelona and Miami, from which location she manages, virtually, a successful social media company. Piracy, online business and the relationship between women and technology are some of the issues she discusses for Para Ti.Text: LUCILA PINTO Photos: CARLOS LORENZ Seven or eight hours per day, minimum. That is the time Silvina Moschini (40)...

Silvina Moschini, Miss Internet Doubly ADDICTED

Caras, Chile, November 15, 2012

By Alexis JéldrezPhotos Rodrigo López Porcile Silvina Moschini walks around everywhere in her Bebe dress. “It´s an American brand, very youthful; a well-known fashion line in the United States for ladies between 30 and 40 years old....in 2013 I’ll have to stop wearing them!” jokes the executive. She bought two identical models that only differ in their colors. She likes the brand “very much because it has very small outfits; for me it is a challenge to get my size.” Passionate about gadgets and...

Meeting the Challenge To Innovate, From Concept to Strategy

Bulldog Reporter's Daily Dog, United States, October 19, 2012

By Alex Konanykhin, CEO, TransparentBusiness.com We live in a changing reality where companies, regardless of size, strive to stay relevant all the time. For many business leaders, this means ensuring that the company is always equipped with the best technology and human resources capable to manage it.Although no one would deny that the above is fundamental, the key to corporate innovation relies more on attitude and strategy issues. "Taking the right picture" of the corporate landscape...

What You Can Learn About Social Media from Big Bird

Entrepreneur, United States, October 5, 2012

They say that you learn everything you ever needed to know in kindergarten. As far as a social media strategy for your business, that may very well be true.In the first presidential debate on Wednesday night in Denver, President Barack Obama and former Mass. Gov. Mitt Romney faced off over a slew of domestic policy issues, including the growing deficit, taxes and small businesses. When Romney was asked about what he would do to decrease the federal deficit, one of the programs he said he would...

Total Control

Forbes, Argentina, August 17, 2012

Silvina Moschini and her virtual platform for remote work management.By Enrique GarabetyanTwo tendencies that seem contradictory for many assert themselves on a global entrepreneurial stage: companies must become more efficient and economical, while the work force – especially the more creative youth – demands better labor quality and more flexibility. How to align two trends that often pull in opposite directions? One way to reconcile them, which many companies are exploring, is through...

Leadership skills in digital economy

Social Media Today, United States, August 8, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com In the era driven by knowledge, immediacy and innovation, business leaders face the challenge to steer dynamic, motivated teams. Leading a company in a competitive world today requires a combination of skills and abilities. Typically, business men and women focus their energies on what they perceive as their primary role: developing a strategy to reach the desired goals.However, there are other aspects of leadership directly involved in...

Leadership skills in digital economy

LatinVision, United States, August 7, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com Leading a company in a competitive world today requires a combination of skills and abilities. Typically, business men and women focus their energies on what they perceive as their primary role: developing a strategy to reach the desired goals. However, there are other aspects of leadership directly involved in teamwork leading. At this point, the first major strength lies in electing those who will accompany them until their goals...

Keys to Managing a Successful Online Presence

Small Business Opportunities, United States, August 6, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com The term “digital economy” has an irresistible appeal today. Entrepreneurs, marketing analysts and business technology fans constantly repeat it with mixture of enthusiasm and fanaticism. However, it is essential to emphasize that digital economy is not a mere sum of business and high technology; it implies a real paradigm shift. An essential part of these changes directly affects the visibility of brands and companies who – in the midst...

Business in 21st century: be online or be visible?

Social Media Today, United States, July 24, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com The Internet has significantly changed the relationship between businesses and consumers. What are the keys to manage a successful online presence and not die trying? The term “digital economy” has an irresistible appeal today. Entrepreneurs, marketing analysts and business technology fans constantly repeat it with mixture of enthusiasm and fanaticism. However, it is essential to emphasize that digital economy is not a mere sum of business...

Business Innovation: Technology Sets Trends

Business Innovation, United States, July 22, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com Advances in virtual communication and changes in consumption patterns increasingly affect adoption of new business schemes.  The future can’t reveal itself, but some of its major trends can be noted. Weeks earlier when speaking about Internet Day, we highlighted the enormous changes that web brought into the current scope of business. Today we would like to share our perspective on its future.In the short and medium term, the horizon...

Business innovation: technology sets trends

HR.com, United States, July 20, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com The future can’t reveal itself, but some of its major trends can be noted. Weeks earlier when speaking about Internet Day, we highlighted the enormous changes that web brought into the current scope of business. Today we would like to share our perspective on its future. In the short and medium term, the horizon of corporate innovations includes a number of trends, which, driven by technological development, are changing the present way of...

The challenge to be … and to stay

HR.com, United States, July 13, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com If there is a defining characteristic of a new digital economy, it’s an irresistible drive for innovation. For a couple of decades, technological advances have been entirely transforming our way of life. At the corporate level, these changes also haven’t gone unnoticed: businesses aren’t what they used to be, and so are companies’ ‘life cycles’. To illustrate the depth of these changes, it is worth looking at Netscape, ICQ or Blockbuster....

The challenge to be … and to stay

Social Media Today, United States, July 13, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com In economy that is characterized by the speed of technological innovation, big companies of today may become only a memory in the next decade. Key points and challenges for business leaders. If there is a defining characteristic of a new digital economy, it’s an irresistible drive for innovation. For a couple of decades, technological advances have been entirely transforming our way of life. At the corporate level, these changes also...

Customer Service 3.0: How Marketers and PR Pros Can Best Tap New Technologies To Increase Companies' Interaction with Consumers

Bulldogs Reporter's, United States, July 11, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com The new generation of informed and hyper-connected consumers is changing the parameters of interaction with companies — and social networks and mobile technologies are at center stage of these changes.Technological advances have totally reconfigured our daily communications. In less than two decades the accelerated digitalizing of our society has changed the way in which millions of people interact among themselves, the way in which they...

Four keys to understanding the future of online marketing

Adotas, United States, July 9, 2012

By: SIlvina Moschini, CEO & Founder Intuic | The Social Media Agency. We already know that online marketing is revolutionizing the way in which products and services are commercialized. But how will it evolve in the future? Purchases made on mobile devices, ubiquity, new systems of mediation and the greater volume of information will be some of the factors that define the future of consumption on the web.1. Virtual shops will have a scope as large as physical shops.In the same way that...

Today's Transformation: (New) Customer Service 3.0

Social Media Today, United States, June 21, 2012

By Alex Konanykhin | CEO | TransparentBusiness.com The new generations of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at center stage of these changes.Technological advances have totally reconfiguredour daily communications. In less than two decades the accelerated digitalizing of our society has changed the way in which millions of people interact among themselves, the way in which they...

The Revolution of Work 3.0

Hispanic Account Planner, United States, May 24, 2012

By: Alex Konanykhin | CEO | TransparentBusiness.com If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are.Some technological changes are more obvious and visible...

The Revolution of Work 3.0

HispanicPR Pro, United States, May 24, 2012

By: Alex Konanykhin | CEO | TransparentBusiness.com If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are.Some technological changes are more obvious and visible...

Clients and Colleagues

Microsoft

Leonardo Ortiz Villacorta | Director of Public Affairs & Communications

CA Technologies

Linette Gomez | Senior Director, Internet Marketing at CA Technologies

Visa

Jurgen Wassmann | Regional Head Emerging Products and Channels, Visa Inc.

CA Technologies

Marcelo Altamura | Regional Marketing Director at CA Technologies, Latin America

Patagon.com

Constancio Larguia | CEO at Weemba - Co -Founder of Patagon.com

DELL

Nicolas Martinez | Director of SMB Networking Products for DELL

AVAYA

Daniel Pieretti | Americas International Business Development Leader at Avaya - was with another company when working with Silvina at Intuic