Today more than ever, consumers are turning to Internet platforms when evaluating and purchasing products and services, and a company’s online visibility and communications strategy must be aligned with its business goals in order to make the most of web and social media possibilities. Online Visibility Experts understands this like no one else. We will provide a highly qualified multidisciplinary team to evaluate your brand’s online reputation and help you develop an integrated strategy that will raise your digital coefficient to the highest levels.
The way consumers and companies interact has changed with the emergence of social networks: a novel context in which brands must learn to project their images in a dynamic environment of rich opportunities and complex challenges. Online Visibility Experts specializes in developing interactive marketing campaigns and generating social network visibility, always oriented toward clear and measurable objectives.
The Internet has irreversibly altered the flow of information and the mechanics of media consumption. It has become the preferred resource for journalists, opinion and thought leaders, and consumers seeking and disseminating news, thus altering the traditional communication structure, multiplying transmission channels, and weakening the old power circles. Public relations are no longer the exclusive field of traditional communications media, and consumers have more and more power as they speak out on the multitude of online forums . No online visibility strategy can be effective without a deep understanding of these changes. Online Visibility Experts develops digital PR campaigns that are audience-focused and fully exploit the platforms’ potential.
To be successful today, you need to maximize your web visibility. A few years ago, search engine optimization (SEO) was the preferred technique to position your message on the Internet. Today, online means of communication are so diversified, with such significant growth in web sites, that SEO alone will not achieve adequate online visibility. While search advertising and Google Adwords are important tools, they are just one way to present projects on the net. The dynamics of the digital environment require constant updates to stay current with the web’s potential, and our team has the necessary expertise to make you a star in the online universe and to keep your image burning brightly.
The Internet is making the leap to mobility. It is no longer a network of computers; it has become a platform accessible from a multitude of devices. Consumers are constantly online and performing ever more activities by Internet. Brands have the opportunity to reach users with new communications strategies that exploit the virtues of mobile applications and geolocation to take advantage of this unprecedented opportunity. Online Visibility Experts can help you capitalize on this access to a massive audience of consumers who are online 24 hours a day, 365 days a year.
Content is the web’s soul. A creative and well-executed idea is the origin of most online marketing success. Users are looking for original, useful, and appealing material, and brands want to create attractive messages that catch audience attention and spread virally. At Online Visibility Experts, we specialize in producing this type of content through our award-winning partner, KMGI, using multimedia platforms and the latest application technologies.
Every online marketing action must achieve clear and measurable objectives. During a campaign’s initial planning, it is very important to set goals and define how they will be measured. Each web platform has particular technical and communications characteristics that affect campaign performance and results measurement. At Online Visibility Experts, we understand these metrics, and we know how to leverage them to achieve accurate measurements and optimized campaign performance.
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