Entries on channel "Political Marketing"

Kony 2012: a viral murderer

The public was divided by a campaign that brought to fame one of the greatest murderers of recent times. Right or wrong, it got what it looked for. InvisibleChildren is an NGO that emerged in 2004 with the goal of letting others know about... →

How Politics are using social media in Latin America

In recent years, we’ve seen social media usage and influence exploding, to the extent that it can no longer be dismissed in any sphere. More than 72% of Latin American Internet users are connected to at least one social network, and people are... →