Entries on channel "PR & Online Communications"

Tips for dealing with image crisis in social networks

Every business has its detractors who can find many ways to express and publish their criticisms, complaints and accusations hurting the brand. That is why it is important to know how to act in a crisis.The immediacy and interactivity of social... →

How to manage online reputation

For companies, resisting the temptation of eliminating criticism on Facebook or Google can be hard, but trying to cover a mistake just makes it worse. The well-known advertising agency SapientNitro recently experienced a strong reality check... →

Building bridges: PR and the 2.0 revolution

Public Relations (PR) has long played a pivotal role in business. It evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public... →

Domino’s Pizza: Customers Lose Their Appetite

By: Intuic StaffDomino’s Pizza could best describe its introduction to the power of social media as a baptism by fire. On April 13, 2009, two Domino’s employees decided to make and post a video on YouTube showcasing their talents for cooking. ... →