María Socorro Rosario | Managing Director | Intuic Puerto Rico 08/29/2011
MASH MY WEEK! Summary of outstanding news about the internet, technology, and social media from August 22-28
The technology industry was shaken this week by the resignation of Steve Jobs as CEO of Apple. The announcement had an effect on the company’s shares, astonished the press, and saddened the brand’s fans and Jobs’s admirers. Today, we will examine the implications of his resignation.
At the same time, we celebrate the twentieth anniversary of Linux and review the applications of this free system through the last 20 years.
Google+ keeps making improvements and recently announced an account verification service to guarantee its network transparency.
Finally, we will present some advice for protecting your social media strategy and improving your online visibility.
Steve Jobs resigned as CEO of Apple
At the same time, we celebrate the twentieth anniversary of Linux and review the applications of this free system through the last 20 years.
Google+ keeps making improvements and recently announced an account verification service to guarantee its network transparency.
Finally, we will present some advice for protecting your social media strategy and improving your online visibility.
Steve Jobs resigned as CEO of Apple
The news travelled around the world in just a few hours. Why did his resignation generate such shock?
In theory, Apple is one of the most valued companies in the tech industry, and Steve Jobs is the central character behind the brand.
Since the creation of Apple Computer Company in 1976 by Steve Jobs and his partner Steve Wozniak, the company has continually surprised us with technological gadgets that modified computer industry consumption. Apple products are of a unique and unbeatable aesthetic, their styling and engineering rendering them objects of admiration for technology fans. However, it is their usability that generates massive consumption.
Apple’s innovations, under Jobs’s direction, meant a revolution in the world of personal computers and mobile devices, a change in the way of understanding and buying technology.
Jobs’s resignation presents a challenge to the company, which must bear the loss of its muse and still remain strong in a competitive market.
The details of Steve Jobs’s resignation can be read in the press release published by Apple on August 24.
In theory, Apple is one of the most valued companies in the tech industry, and Steve Jobs is the central character behind the brand.
Since the creation of Apple Computer Company in 1976 by Steve Jobs and his partner Steve Wozniak, the company has continually surprised us with technological gadgets that modified computer industry consumption. Apple products are of a unique and unbeatable aesthetic, their styling and engineering rendering them objects of admiration for technology fans. However, it is their usability that generates massive consumption.
Apple’s innovations, under Jobs’s direction, meant a revolution in the world of personal computers and mobile devices, a change in the way of understanding and buying technology.
Jobs’s resignation presents a challenge to the company, which must bear the loss of its muse and still remain strong in a competitive market.
The details of Steve Jobs’s resignation can be read in the press release published by Apple on August 24.
20 years with Linux
The Linux project launched as an academic exercise, spread among technology experts and big corporations, and ultimately reached a mass audience.
Perhaps many of us are not aware of Linux’s applications, since the system does not work through the PC’s multiple platforms, but Linux is the matrix behind the Android system as well as devices such as GPS navigation, car dashboards, and TVs, among others.
To celebrate, Linux Foundation created a website to celebrate its anniversary with videos, images, timelines, and an infography that summarizes Linux’s influence during the last 20 years.
Perhaps many of us are not aware of Linux’s applications, since the system does not work through the PC’s multiple platforms, but Linux is the matrix behind the Android system as well as devices such as GPS navigation, car dashboards, and TVs, among others.
To celebrate, Linux Foundation created a website to celebrate its anniversary with videos, images, timelines, and an infography that summarizes Linux’s influence during the last 20 years.
Verification of Google+ accounts
The search engine’s social network has announced through an official post that it will verify users’ accounts to avoid impersonations. Once an account is verified, Google+ will place a little banner next to the user’s name announcing that the name has been checked.
Google+ encourages its users to create their profiles under their real names in order to assure the truthfulness and transparency of the network.
The seven deadly social media sins
The social networks and online platforms should be part of an integrated marketing and communications plan. In a novel universe with its own rules, however, it is a challenge not to make mistakes. SocialMediaToday offers the following list of seven deadly sins to avoid when implementing a social media strategy:
1. Assault: Ration the content and publish little by little, so as not to bore your followers.
2. Neglect: Keep yourself present. Even if you have nothing to publish, invite conversation.
3. Obscurity: Show who you are and what your interests are, and share with your followers.
4. Detachment: Do not use auto-reply; show personal interest.
5. Inconsistency: Do not start a conversation and leave it; stay involved. The objective is to have more users chatting on your platform.
6. Disconnection: Use different social networks for different audiences and tailor the content you wish to communicate.
7. Quantitativeness: Forget about the number of followers and create connections with faithful users.
Google+ encourages its users to create their profiles under their real names in order to assure the truthfulness and transparency of the network.
The seven deadly social media sins
The social networks and online platforms should be part of an integrated marketing and communications plan. In a novel universe with its own rules, however, it is a challenge not to make mistakes. SocialMediaToday offers the following list of seven deadly sins to avoid when implementing a social media strategy:
1. Assault: Ration the content and publish little by little, so as not to bore your followers.
2. Neglect: Keep yourself present. Even if you have nothing to publish, invite conversation.
3. Obscurity: Show who you are and what your interests are, and share with your followers.
4. Detachment: Do not use auto-reply; show personal interest.
5. Inconsistency: Do not start a conversation and leave it; stay involved. The objective is to have more users chatting on your platform.
6. Disconnection: Use different social networks for different audiences and tailor the content you wish to communicate.
7. Quantitativeness: Forget about the number of followers and create connections with faithful users.