Hernán Brignardello | Managing Director | The Content Factory02/04/2012
MASH MY WEEK! Review of the outstanding Internet, Technology and Social Media news for the week 26-31 March
Welcome to this new edition of Mash My Week!
In this week’s review, we explain the benefits of creating your own brand profile on Pinterest and give you some advice for making the most of the advantages offered by the social platform.
Have you heard about e-paper? We tell you about the latest invention from LG that is going to surprise everybody…
Lastly. if you’re a social media fan, and you love spending hours updating your status on different online platforms and creating new profiles, then you ought to know that this could be an advantage when it comes to finding work, but only if you know how to manage your information on the Internet. Below we explain how businesses are moving from traditional searches via CVs to the web.
The key to making the most out Pinterest
Pinterest has become the most fashionable social network, positioning itself among the world’s most visited sites. But should your brand be there?
President Barack Obama already has his own Pinterest profile. The President is known to be a fan of the new online social platforms, being a pioneer in using them and showing the way for other politicians. On his profile, Obama shares information about policy points together with personal photographs. One of the most important characteristics of this social network is it humanises a personality or brand by hallmarking their own distinctive character, making tastes and preferences more widely known.
We shouldn’t forget the advantages of Pinterest for online companies. ComScore has rated it at number five in the list of websites with the most redirected traffic to e-commerce sites. There is no doubt that the platform can help us to highlight the attractiveness of our products and increase the number of sales online or in stores thanks to the ROPO (Research Online, Purchase Offline) phenomenon.
Our recommendations are:
- Create a detailed profile with information about the company/person and boards for your interests.
- Upload images, infographs and videos to your profile or share them directly on the web by using the ‘Pin It’ button.
- Make sure to link content to your website to promote your brand/product.
- Share your updates on other social platforms (Facebook, Twitter).
- Follow individual and company followers with your interests and interact with them.
- User descriptive tags for your photos, you can even use hashtags (#).
You can measure the success of your actions on Pinterest by using Pinpuff, a free tool that calculates the level of interest based on the virality of the pins that you share, user interest and popularity on Pinterest and the pinning activity we share on other platforms.
Lastly, we share with you the five most successful marketing campaigns on Pinterest.
For those of you who are already users of the platform, we’ll see you there!: http://pinterest.com/intuic
LG to launch its own e-paper display
The Korean multinational electronics company is making waves in the media with the announcement of the launch of its most recent innovation: the E-Paper Display.
The product, known on the market as EPD, is a flexible e-paper display. LG’s EPD has a six inch screen, a plastic e-ink display of 1024 x768mm, is 0.7mm thick and weighs 14g. The device is scratch and drop resistant up to 1.5m. But its basic characteristic is its flexibility, the EPD can be bent up to 40 degrees.
The product is to be launched in Europe this month, with its potential being in the e-book market.
Electronics companies appear to be aiming to offer products with increased flexibility that are thinner, lighter and more transparent than ever.
Tell us, what do you think of this new technology?
Using social media to find talent
According to a report by Inesdi, the Spanish Institute for Digital Innovation in the Professions, companies are increasingly using social media to find future employees.
The most widespread practice, according to 64% of those interviewed, is searching for candidate information on two social platforms. As is to be expected, Linkedin turns ou to be the star of the platforms when it comes to finding talent, with some 87% of all searches. Nevertheless, it comes as a surprise to learn that Facebook is the second most used platform by human resources professionals, being used by 55% of companies. Although Twitter is usually more professional, it occupies third place due to the fact that only 46% of companies use it.
The interest in Facebook or informal social networks, is due to the amount of personal information content, which enable employers to give themselves an idea of the candidate’s personality. This kind of information isn’t easily found in a traditional CV.
For Pedro Rojas, Training Projects and Social Media Manager at Inesdi, the interest of companies in Facebook profiles is demonstrated by various professional applications for social media that have come onto the market, such as jobandtalent and branchout.
The biggest motivation for companies to use social media in their talent searches is the saving to be made in the selection process. Cutting out CVs and interviews reduces the hours spent by human resources staff, which means savings of up to 60%.
Now you know, if you are interested in changing jobs, or if you’re a company that still hasn’t found the right candidate, the social networks are an excellent alternative.
You can read the whole story here.
I hope you’ve enjoyed this week’s edition of Mash My Week!
See you next Monday!