MASH MY WEEK! Review of the outstanding Internet, Technology and Social Media news for the week 19-24 March
Welcome to a new edition of Mash My Week! In this edition we share with you news related to marketing on the social networks, new innovative technology for corporative communication and statistics on web trends in the region.
First, we tell you about the campaign being carried out by Domino’s Pizza in Australia to increase the level of interaction with its Facebook fans.
Next, we present Poken, a new technology business application which surprised a lot of people at the Global Mobile Awards 2012.
We also talk about the results of the latest report from comScore which evaluates digital trends in Latin America.
And finally, a brief mention of Twitter’s birthday.
All this right here:
Marketing campaigns on the social networks: Domino’s Social Pizza
The Australian arm of Domino’s Pizza, the popular pizza delivery and carry-out chain, decided to carry out a campaign on the social networks to increase the level of interaction with its local public.
Through the company’s Fan Page on Facebook, Domino’s Australia invited fans to engage more with the brand and its products through the creation of the ‘Social Pizza’. This pizza will have the crust, sauce and topping that the public prefers, and the name will also be chosen by the 24,000 fans of the page.
Fans will decide by voting the mixture of favourite ingredients and also the name of the product. That means that the number of I Like’s will be counted for each option, with the most popular being declared the winner.
To promote the campaign, Domino’s Australia launched a video on YouTube with the details of the competition. You can watch it here.
Poken: innovation in the mobile technology industry
On this occasion, I have to tell you about an innovative gadget that enables the ‘collection’ of information about people, places and objects through an information reader and transmitter based on NFC technology.
At the recent GMSA Global Mobile Awards, which took place at the Mobile World Congress, Poken won the Best Innovation in Mobile Advertising Award.
The company offers various products, including a USB device, credentials, and a smartphone application. All of them use NFC technology to read digital archives that can be anything from brochures to business cards with information about social profiles included.
Poken is changing the traditional concept of corporate social events, adapting them to the current technological context. By using these tools, communication, marketing and publicity agencies as well as other businesses will be able to implement ‘Touch’ campaigns that have a wider reach, impact and reduced costs that attract the attention of attendees.
We recommend you visit the Poken website to learn more about this interesting business proposition.
Digital Future: Latin America 2012
“Inspired by the wave of innovation in digital hardware devices and software platform technology, together with the rapid evolution of consumers digital consumption habits, 2011 was an exciting year for the digital media industry in Latin America and indicates an even more promising year to come…” That’s how comScore announced its most recent report on digital trends in Latin America during 2011 and those that are predicted for this year.
Here we share some of the key data revealed by comScore’s analysis:
- The online population of Latin America grew faster than any other global region in 2011, rising by 16% to reach 129.3 million visitors in December 2011.
- Facebook was the web entity that most engaged its users, concentrating 25% of total time spent online.
- Latin America is home to five of the most engaged social networking markets on a global level. They are Argentina, Chile, Peru, Colombia and Mexico.
- Entertainment websites continued to attract more visitors in 2011, growing by 14% to account for almost 97% of all online users in the region.
- Online video viewing grew rapidly in 2011, with the size of viewing audiences as well as the number of videos seen per viewer both growing.
- Boosted by the Christmas shopping season, visits to online retail sites grew by 30%.
- Latin Americans continue to show a strong propensity for online searches. In 2011, the total number of searches increased by 38% to more than 21 billion in December.
- Mobile phones and tablets continue to register an increasing amount of digital traffic. Apple led in almost all markets as regards non-PC traffic powered by iPhone and iPad.
Twitter turns six!
Six years ago, Jack Dorsey sent his first tweet: “just setting up my twttr”. What started out as an adventure has become one of the world’s most popular social networks. Currently Twitter has more than 140 million active users who send more than 340 million tweets a day.
We invite you to read about the history of the company and see its timeline here.
I hope you’ve enjoyed this edition of Mash My Week!
See you next Monday!