Hernán Brignardello | Managing Director | The Content Factory11/21/2011
MASH MY WEEK! Summary of outstanding news about the Internet, technology, and social media from November 14–19:
In this edition, we present a new option for companies to improve their creativity on projects. Many of us have heard about Crowdsourcing, isolated individuals collaborating on a common objective or assignment. Today, we will introduce Adtriboo, a Spanish web site that brings professionals and businesses together to exchange ideas.
In addition, we will discuss the possibility of creating corporate profiles on Google+. The social network has opened a new channel for companies to use in connecting with their audiences.
Last, we will talk about the benefits to the job-hunter of online platforms and social networks companies are using for recruitment.
Creative projects thanks to crowdsourcing
Adtriboo is presented as the leading Spanish-speaking platform for creative content generation through crowdsourcing. The site has more than 124 thousand creatives and professionals specializing in video, audio, text, and graphic design.
The objective of the site is to generate an interactive market of global and online talent, where people with ideas can showcase their talent to companies and agencies who are interested in acquiring it.
The exchange is very simple. Professionals must first register. Then they decide on which project they would like to work. They can present a global idea or focus on a single category: video, image, audio, and text.
At the “Projects” tab, users will find a list of available jobs and a description of what is needed, for example, an “illustration design,” a “video website,” or “filming and production,” among others. Then, the company that published the project will select from among the proposals one that best fulfills its requirements and will pay the user for the job.
Corporate pages on Google+
Google announced on its official blog the creation of Google+ Pages, a site for companies to create their own corporate pages within the social network. Companies such as Ford, Pepsi, Toyota, and Starbucks, among others, have been premiering their profiles.
Remember that until now only individuals have been able to register on the social networks.
Google is confident that companies’ presence will encourage its 40 million users to spend more time connected to the network and will attract new members.
Google+ corporate pages will be accessible from the Google browser by writing the “+” symbol before the name of the company, for example “+Pepsi”. The companies will count on a “direct connection” service that will send the users automatically to their Google+ profiles.
Effective social networks for job hunters
Although there are online job sites, it is more common to look for a job on the social networks. These include not only to LinkedIn, the professional social network, but also Facebook and Twitter, platforms used by companies to publish their vacancies online.
A survey carried out by Jobvite in the United States shows the increasing influence of the social networks on the search and hiring of employees. According to the report, 89% of American companies uses or plans to use the social networks to recruit personnel. 86.6% of the companies opts for LinkedIn, 55.3% uses Facebook and 46.6% Twitter. Sixty-four per cent of the companies surveyed use 2 or more online channels for their applicant search.
The companies report approval of this recruitment method. More than half of them say that the social platforms were very effective for their personnel selection and hiring.
Without a doubt, the social networks are an opportunity for both professionals and businesses. Professionals get greater visibility. Companies get a more complete candidate background and see recommendations, interests, and how he or she handles online relations.
You can download the complete report here.