MASH MY WEEK! Summary of outstanding Internet, Technology and Social Media news for the week 23-28 January
In this edition of Mash My Week! we discuss the new restrictions that Twitter will impose on the publication of messages after the microblogging company announced it would block conflictive Tweets to comply with the limits set in the countries where it operates.
Also, we share some important statistics from the TNS Gallup report, “Digital Life 2011”. The market analysis company has identified some interesting facts about digital consumer behaviour.
Lastly, we talk about the new service that has been incorporated into Google Maps. Google Public Alerts is now available to advise and inform people about weather emergencies. We await your comments!
New content restrictions on Twitter
Last Wednesday, the microblogging platform published on its official blog its decision to block tweets with controversial content in accordance with the laws of the countries where it operates.
For a year, Twitter has been blocking messages with illegal content (for example, material which violates copyright laws) and spam. Now messages that could result conflictive for ideological reasons have been added to the list of restricted Tweets.
Twitter justifies these actions due to its expansion at an international level, and claims: “As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression.” This is the case in France and Germany, where pro-Nazi messages are rejected. It will also be the case in China, a much coveted potential market, where censorship is a barrier for Internet companies
After the revolutions organized and motivated via Twitter in Egypt and Tunisia, the demonstrations in other Arab countries, and even the riots in the United Kingdom, Spain and Chile; it’s inevitable to wonder whether these events would have been possible with the regulatory framework which the platform now adheres to.
For its part, Twitter says that messages will only be blocked within the country where laws are imposed on content restrictions, but they will be visible in the rest of the world. In each case, the user will be contacted when a message infringes the restrictions and has been blocked.
Internet consumer behaviour
A report by TNS Gallup, titled “Digital Life 2011”, analyses the attitudes of digital consumers and their online behaviour at a global and local level.
The results of the study, carried out in 60 countries and concentrated on 93% of the global online population, are based on conversations with 72,000 people.
The report concludes that the use of digital technology has become the norm, given that it is present in all walks of life. This is partly due to the exponential growth of the Internet. Fifteen years ago only 10 million people had access to the web, today there are more than 2,100 million people who belong to the online world.
This is some of the data collected:
- 84% of Internet users are members of social networks.
- 33% of brands are on the social networks.
- 80% use the web to search for information and share knowledge.
- 47% of Internet surfers write commentaries about brands.
- 78% bear in mind comments published on the web.
TNS Gallup observes that in many countries, Internet has become people’s favourite leisure activity. That is to say, consumers prefer surfing the web in their free time to watching television.
You can read more about the report here.
Google Public Alerts: The new Google weather alert system
Last Wednesday, Google announced in its official blog the launch of Google Public Alerts, an alert system incorporated into Google Maps which informs users about severe weather conditions such as floods, storms and snowfall, as well as natural disasters such as earthquakes and hurricanes.
The Google Crisis Response team provides people with information in emergency situations: “Our goal is to surface emergency information through the online tools you use every day, when this information is relevant and useful.”
The system works in conjunction with national agencies monitoring the oceans, atmosphere, geology and climate in the United States, and other countries where the service is currently available.
Users can find more information by clicking on the symbol that identifies each alert. There, they will be able to see more details about the characteristics of the situation and links to websites with official information.
See you next time on Mash My Week!