MASH MY WEEK! Summary of outstanding news about the Internet, technology, and social media from September 12-17
Here we are again with the week’s latest web news.
First, Twitter is developing a web analytic tool that will measure more precisely how much traffic comes to your corporate page through shared messages within the microblogging network.
Next, YouTube incorporates new functions for audiovisual editing that will allow video content improvement and customization within the platform.
Last, we will reveal the results of a study conducted by online marketer Hubspot that redefines the importance of corporate blogs for connecting with clients.
How much web traffic comes from Twitter?
To demonstrate its effectiveness as a driver of web traffic, the microbblogging social network launches its own analytic tool.
Twitter Web Analytics aims at providing trustworthy information to website owners about how many users are directed to their sites by content shared on Twitter.
The statistics provided by the tool are based on 3 key measures: how much of your content is shared on Twitter, how much traffic Twitter redirects to your website, and how visitors are using the Twitter Buttons installed on your page.
Twitter Web Analytics is still in trial mode, and we must wait a few weeks for full access. The tool will be free.
Personalize your videos on YouTube
Beginning last Wednesday, the online video broadcast platform YouTube has given users a new editing function.
Until now, the platform just acted as a video repository and player, offering no opportunity to edit content once a video was uploaded.
Now YouTube offers a more complete service that allows users to edit their videos on the platform. Editing options include rotating the video image, stabilizing it, changing contrast and color saturation, and some other esthetic rearrangements.
For details about this new service, go to YouTube official blog.
Resurgence of corporate blogs
When social networks started to become popular, many communication and social media experts predicted the death of corporate blogs.
When Facebook and Twitter first appeared, many considered blogs too limited to respond to the 2.0 user’s needs.
Just as newspapers and radio haven’t disappeared, however, neither have blogs. Instead, they have evolved, acquiring new social functions—such as the plugin that disseminates articles on various other online platforms—and also show a real value for communicating with corporate audiences.
A recent report by Hubspot, a company that develops online marketing tools, confirms that blogs are an efficient channel to convey reliable information and turn readers into customers. In addition, blogs are a low-cost means of communication for a marketing strategy.
According to the next study, “The 2011 State of Inbound Marketing,” 57% of surveyed organizations state that they increased their number of clients as a direct result of entries posted on their corporate blogs.
What do companies think? The data speak for themselves. The percentage of companies using blogs to communicate with their audiences went from 48% in 2009 to 65% in 2011. Opinions about this means of communication are favorable, too: 85% of organizations categorize blogs as “useful” and “important,” while 27% think blogs are “critical” for their business.
For more information about this report, download PDF version.